Milieu Bookstore is an imaginary book supplier located in New York, NY, that places emphasis on language and highlighting the vastness of literature. The name, Milieu, describes the physical or social setting in which something occurs. This word was chosen to describe the role books play in transporting readers to another world, whether it be based on a different setting or language.

The logomark aims to express how language has impacted society for centuries, hence the mix between a serif and sans serif M. Symbols present in punctuation have also been utilized to indicate a sense of connection.